Adolphus 3

The Marketing Chapter NA

The Architecture of Modern Marketing

The Adolphus Hotel, TX

2 Days
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Event information

The Marketing Chapter is a senior, invite-only summit focused on the technology, data and operating models that underpin modern growth and customer experience. It brings together decision-makers across Marketing, RevGen, Revops, MarTech, Product, Digital and Customer Experience to explore how organisations are building, integrating and governing the platforms that support acquisition, retention and long-term customer value. The agenda is centred on real enterprise priorities, including customer insight and personalisation, product-led growth, digital experience design, data quality and attribution, marketing operations, and responsible use of customer data and AI. The focus is strategic rather than tactical, reflecting the challenges faced by leaders who own and operate complex customer-facing technology stacks.

Event agenda
Day 1
12:00 pm - 01:15 pm
Registration & Networking Lunch
01:20 pm - 02:10 pm
Welcome Address & Opening Keynote
02:15 pm - 02:55 pm
Workshops 1 & 2 plus 1-1 Meetings
03:00 pm - 03:40 pm
Workshops 3 & 4 plus 1-1 Meetings
03:40 pm - 04:10 pm
Check-In Break
04:15 pm - 04:55 pm
Collaboration Sessions, Demos, & 1-1 Meetings
05:00 pm - 05:40 pm
Wellness Time & Sponsored Activities
06:20 pm - 07:00 pm
Sip & Socialise
07:00 pm - 09:00 pm
Gala Dinner
09:00 pm - 10:00 pm
Post-Dinner Drinks
Day 2
07:00 am - 08:20 am
Breakfast
08:30 am - 09:15 am
Keynote
09:15 am - 09:30 am
Check-Out Break
09:35 am - 10:15 am
Workshops 5 & 6 plus 1-1 Meetings
10:20 am - 11:00 am
Collaboration Sessions, Demos, & 1-1 Meetings
11:00 am - 11:15 am
Networking Break
11:20 am - 12:05 pm
Panel Discussion
12:15 pm - 12:55 pm
Workshops 7 & 8 plus 1-1 Meetings
01:00 pm - 01:45 pm
Keynote & Closing Remarks
01:45 pm - 02:30 pm
Lunch
Speakers
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Talk tracks

"The way enterprises design, build and operate technology is undergoing its most significant shift in a decade. Complexity is rising, business expectations are accelerating, and architectures are becoming more distributed, interconnected and experience-led.

For this year’s Technology Chapter, we’re anchoring our agenda around the themes that will genuinely shape how technology leaders drive value, modernisation and resilience over the next 12–18 months."

Our speakers

Why attend?

Thoughtful Connections. Meaningful Impact.

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Curated
Discovery

Intentional conversations that surface real opportunities.

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Meaningful Connections

The right people, in the right room, at the right time.

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Applied
Insight

Perspective grounded in real execution.

Summit Lines

A consistent experience, wherever you join us

Each chapter is designed to deliver the same curated experience. Bringing together senior leaders, aligned partners, and meaningful conversations across both the UK and US.

Whether you’re engaging in London, Dallas, or Atlanta, you can expect consistency in audience quality, format, and outcomes.