Adolphus 3

The Marketing Chapter NA

The Architecture of Modern Marketing

The Adolphus Hotel, TX

2 Days
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Event information

Event agenda
Day 1
12:00 pm - 01:15 pm
Registration & Networking Lunch
01:20 pm - 02:10 pm
Welcome Address & Opening Keynote
02:15 pm - 02:55 pm
Workshops 1 & 2 plus 1-1 Meetings
03:00 pm - 03:40 pm
Workshops 3 & 4 plus 1-1 Meetings
03:40 pm - 04:10 pm
Check-In Break
04:15 pm - 04:55 pm
Collaboration Sessions, Demos, & 1-1 Meetings
05:00 pm - 05:40 pm
Wellness Time & Sponsored Activities
06:20 pm - 07:00 pm
Sip & Socialise
07:00 pm - 09:00 pm
Gala Dinner
09:00 pm - 10:00 pm
Post-Dinner Drinks
Day 2
07:00 am - 08:20 am
Breakfast
08:30 am - 09:15 am
Keynote
09:15 am - 09:30 am
Check-Out Break
09:35 am - 10:15 am
Workshops 5 & 6 plus 1-1 Meetings
10:20 am - 11:00 am
Collaboration Sessions, Demos, & 1-1 Meetings
11:00 am - 11:15 am
Networking Break
11:20 am - 12:05 pm
Panel Discussion
12:15 pm - 12:55 pm
Workshops 7 & 8 plus 1-1 Meetings
01:00 pm - 01:45 pm
Keynote & Closing Remarks
01:45 pm - 02:30 pm
Lunch
Speakers
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Talk tracks

Sessions span the full range of modern marketing and CX technology priorities, from data quality, attribution and personalisation, to product-led growth, digital experience design and AI in marketing operations. The agenda also covers the harder organisational challenges: stack rationalisation, MarTech governance, brand and performance alignment, and responsible use of customer data. Every talk track is built around strategic decision-making rather than tactical execution.

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Why attend?

Thoughtful Connections. Meaningful Impact.

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Curated
Discovery

Intentional conversations that surface real opportunities.

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Meaningful Connections

The right people, in the right room, at the right time.

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Applied
Insight

Perspective grounded in real execution.

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A consistent experience, wherever you join us

Each chapter is designed to deliver the same curated experience. Bringing together senior leaders, aligned partners, and meaningful conversations across both the UK and US.

Whether you’re engaging in London, Dallas, or Atlanta, you can expect consistency in audience quality, format, and outcomes.