The Marketing Chapter NA

Event information

Event agenda

Day 1

12:00 pm - 01:15 pm

Registration & Networking Lunch

01:20 pm - 02:10 pm

Welcome Address & Opening Keynote

02:20 pm - 03:00 pm

Workshops 1 & 2 plus 1-1 Meetings

03:10 pm - 03:50 pm

Workshops 3 , Collab Session plus 1-1 Meetings

03:50 pm - 04:10 pm

Networking Break

04:20 pm - 05:00 pm

Workshops 4 & 5 plus 1-1 Meetings

05:00 pm - 06:15 pm

Wellness Time

06:15 pm - 06:55 pm

Sip & Socialise

07:00 pm - 09:00 pm

Gala Dinner

09:00 pm - 10:00 pm

Post-Dinner Drinks

Day 2

07:00 am - 08:20 am

Check Out / Breakfast

08:30 am - 09:20 am

Morning Welcome & Keynote

09:30 am - 10:10 am

Workshops 6 & 7 plus 1-1 Meetings

10:10 am - 10:30 am

Networking Break

10:35 am - 11:15 am

Workshop 8, Collab Session plus 1-1 Meetings

11:25 am - 12:05 pm

Workshops 9 & 10 plus 1-1 Meetings

12:15 pm - 12:55 pm

Panel Discussion

01:00 pm - 02:30 pm

Lunch

Speakers

Trina Patterson

Chief Marketing Officer, Firefly Aerospace

Karthik Suresh

Senior Director of Product Management, ZoomInfo

Ben Daters

Vice President, Emerging Products and ZI Marketing, ZoomInfo

Jeff Harris

Chief Marketing and Public Information Officer, Sam Houston State University

Ben Carrillo

Director of Marketing, Forward Air Corporation

Brandon Watts

Director of PR & Communications, Storyblok

Amy Muntz

SVP, Strategy & Innovation, Material

Adam Picker

Sr. Director, Business Development, Material

Tom Groombridge

Go to Market, Apella

Wes Chiang

Enterprise Account Executive, Iterable

Talia Overton

Director of Summits, ABM Alliance

Richa Pande

Global Head of Marketing, Industrial Print, HP INC

Elizabeth Arnold

Sr. Video Intelligence Strategist, Sprinklr

Scott Parker

CEO, Social Factor

Rob Vandenberg

VP Alliances AMER & APJI, Sprinklr

John Young

Head of Social & Citizenship, Southwest Airlines

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Talk tracks

Sessions span the full range of modern marketing and CX technology priorities, from data quality, attribution and personalisation, to product-led growth, digital experience design and AI in marketing operations. The agenda also covers the harder organisational challenges: stack rationalisation, MarTech governance, brand and performance alignment, and responsible use of customer data. Every talk track is built around strategic decision-making rather than tactical execution.

The Modern Revenue Technology Stack

“Marketing organisations are rethinking their technology foundations as platforms, data systems, and AI tools continue to expand. The focus is on integrating systems across marketing, sales and product to support scalable revenue growth and more connected customer journeys.”

Customer Insight, Segmentation and Personalisation

“Teams are moving beyond broad targeting towards deeper customer understanding and dynamic segmentation. Leaders are exploring how data, analytics and AI can enable more relevant, personalised experiences across channels and throughout the customer lifecycle.”

Data Quality, Attribution and Performance Measurement

“As marketing becomes more data-driven, the pressure to demonstrate measurable impact is increasing. Organisations are strengthening data quality, improving attribution models and building clearer performance frameworks to support better decision-making and accountability.”

Product-Led Growth and Experimentation

“Growth strategies are increasingly driven by product experience, rapid testing and continuous optimisation. Leaders are exploring how experimentation frameworks, behavioural data and cross-functional collaboration can accelerate learning and unlock scalable growth.”

Digital Experience, Journey Design and Conversion

“Customer expectations are rising across every digital touchpoint. Marketing and digital teams are redesigning journeys around user behaviour, frictionless experiences and conversion optimisation to create more connected and effective engagement.”

AI in Marketing Operations and Content Automation

“AI is reshaping how marketing teams plan, produce and scale their work. Leaders are exploring where automation and generative tools can improve efficiency, accelerate content creation and enhance campaign execution while maintaining quality and brand consistency.”

Integrating Marketing, Product and Sales for Unified GTM

“Go-to-market strategies are becoming increasingly cross-functional, requiring closer alignment between marketing, product and sales. Leaders are exploring how shared data, unified messaging and coordinated execution can create more consistent customer experiences and drive stronger revenue outcomes.”

Scaling MarTech, Integration and Governance

“As marketing technology ecosystems grow, managing complexity becomes a critical challenge. Organisations are focusing on integration, governance and operational frameworks that allow teams to scale MarTech effectively while maintaining control, efficiency and data consistency.”

Content Systems, Creative Efficiency and Omnichannel Delivery

“The demand for high-quality content across multiple channels continues to accelerate. Marketing teams are building smarter content systems and workflows to improve creative efficiency, streamline production and deliver consistent experiences across every customer touchpoint.”

Privacy, Consent and Responsible Data Use

“Growing regulatory scrutiny and rising customer expectations are reshaping how organisations manage data. Leaders are strengthening consent management, governance and responsible data practices to maintain trust while continuing to deliver relevant, data-driven marketing experiences.”